WHY ARE WE ADDICTED TO OIL?

by Nate Hagens
http://www.theoildrum.com/
note: this is the ultra condensed version – milton

INTRODUCTION

The majority of Peak Oil writing and discussion centers around the upcoming date of an all liquids peak and how steep the subsequent decline rate might be. There’s also active debate on how to best replace the coming shortfall in fossil energy with renewable flows. Fewer discussions are about relocalizing a global economy dependent on cheap transportation fuels, and how best to structure a world with lower density energy. Yet fewer still delve into who we are, how we got here, and what and why we use energy, and seemingly want more of it every year. Essentially, most of our energy conversations, at conferences, schools, institutions, and the blogosphere, focus on the means, and not the ends. The ends have generally remained unquestioned. There seems to be an implicit assumption that worldwide energy demand will continue to grow something akin to a natural law, and that solutions should focus on ways to increase supply and/or efficiency of energy. But in an economic system based on self-interest on a finite planet, the true drivers of demand will need to be better understood beyond the microeconomic mantra “price will change behavior”.

This post examines our own history on the planet, outlines how the ancient-derived reward pathways of our brain are easily hijacked by modern stimuli, and concludes that in very real ways, we have become addicted to the ‘consumptive behaviors’ linked to oil. “Traditional” drug abuse happens because natural selection has shaped behavior regulation mechanisms that function via chemical transmitters. Just as an addict becomes habituated to cocaine, heroin or alcohol, the ‘normal person’ possesses neural architecture to become habituated via a positive feedback loop to the ‘chemical sensations’ we receive from shopping, keeping up with the joneses (conspicuous consumption), pursuing more stock options and profits, and myriad other stimulating activities that a large social energy surplus provides. In order to overcome addictions, it is usually not enough to argue about which year the drug supply is going to begin its decline. It’s a better path to understand the addiction, admit it before one hits rock bottom, and either begin the cold turkey process or become addicted to something else…

…CONCLUSIONS

This essay has explored some of the underlying drivers of resource depletion and human consumption: more humans competing for more stuff that has more novelty. The self-ambition and curiosity that Adam Smith hailed as twin engines of economic growth have been quite effective over the past 200 years. But Adam Smith did caution in “Moral Sentiments” that human envy and a tendency toward compulsions, if left unchecked, could undermine the empathic social relationships that would be essential to his economic model and the successful long term operation of free markets. Smith lived before the creation of the megacorporation, before 24 hour global commerce and before stock options and NASCAR. Amidst so much choice and wealth, we are discovering some uncomfortable facts backed up by modern neurobiology that confirm Adam Smiths fears. In an era of material affluence, when wants have not yet been fully constrained by limited resources, the evidence from our modern American experiment suggests that humans have trouble setting limits on their instinctual cravings. And our rational brains have an equally hard time acknowledging this glaring fact.

This essay has likened the chemical sensations we receive from many socially available stimuli in our fast paced world to the same neural patterns that occur with illicit drugs. “Addiction” can mean many things to many people. I am quite certain a psychiatrist would refuse to diagnose any of us with ‘an oil addiction’. But perhaps not an ecologist. The literature from economics as well as psychology and neuroscience suggest that when an addict (broadly defined) is exposed to higher prices, conventional economic theory will not hold. Since the rational actor model has now been thoroughly disproven so as to almost be an economic footnote, this should not come as a surprise.

In conclusion, dear reader, I have thrown a great deal of information your way. I hope it is clear(er) that we have both biological and cultural constraints on our behavior and that finding the next billion barrels may or may not prove to be a good thing. If you have read this far, I doubt you have serious addiction issues. An addict would likely not have had the patience to read 8,000+ words..;-)
SOME FINAL PHILOSOPHICAL MUSINGS

1. If we do manage to increase societies aggregate energy gain, this surplus will be split amongst the entrepreneurs and consumers and ripple through the economic system like a deposit in a fractional banking system. More stuff to become habituated to. Thus, What Price Progress?

2. I have come to the conclusion that we cannot change our penchant to want more. We can only change how we define the ‘more’. Put aside Peak Oil and Climate Change for the moment. We have it in us to ‘nudge’ how our brains get ‘hijacked’. We can choose to go for a jog/hike instead of sending 10 emails and websurfing, we can choose to have a salad instead of a cheeseburger, we can choose to play a game or read a story with our children instead of making 5 business phone calls, etc. But most of these choices, in my opinion, require prior planning. Because ‘at the moment’, our brains will fall into the neural grooves that modern culture has worn into them. It takes conscious plans to change these behaviors, and for some this will be harder than for others (for me very hard). But in choosing thusly, we are likely making ourselves as individuals healthier and happier, with the positive externalities of using less energy and slowing and eventually reversing the societal stimulation feedback loop.

3. It sounds corny, but the ratio Dopamine/Entropy may be a better choice to maximize than many economic formulas. The brain is clearly not as simple as just a single one of over 100 neurotransmitters – but in our current cultural runaway feedback, dopamine looms large. However, in addition to maximizing Dopamine/Entopy, we know that we will want MORE (of something) in the future. So we have to build that in to the equation, and only aspire to maximize Dopamine/Entropy, e.g. keep the first derivative positive but second derivative negative (or zero). Perhaps maximizing ==>(Unexpected Reward-Expected reward)/Entropy might be a more complex but loftier goal. Food for thought.

4. In the 1970s resource concerns spawned analyses on net energy (Odum), limits to growth(Meadows et al) and criticism of the neoclassical economics model (Georgescu-Roegen, Daly), but the planet was still comparatively empty, and cheap resources still abounded. However, things are really starting to change quickly- the global rich are at least beginning to realize the implications of peak oil, even if they don’t believe it is imminent. They will gradually understand that a GINI coefficient rising towards 1.0 and accelerating ecosystem destruction will not leave them or their children much of a place to enjoy their money. This means there is a real possibility of educating local, regional and national leaders (likely via the rich and powerful) towards a different system. It’s now in their interests.

5. In my opinion, the United States has a monumental (though long odds) opportunity to shift the worlds carrot away from conspicuous consumption. As ostensible leaders of the free world, we need to set an example that others will follow. The only thing standing in the way is the overwhelming pursuit of profits as our end goal, despite the rationale for the economic system being continually debunked. At a minimum there needs to be government regulation of some areas of the market. Costs that have long been externalized need to be accounted for. Perhaps a system where the market allocates and votes on ‘luxury items’ while government manages the commons and basic goods? I do admit that Europe is a good deal further than we are on many of these fronts. My fear is that Americans ‘ingenuity’ will focus entirely on replacing our energy supply with lower EROI renewables, and thus not only miss the larger prize, but win the booby prize. (An upcoming post will be on The Tragedy of the Energy Investing Commons)

6. The planet is finite: there is only so much land, oil, water, dolphins and gold. No matter how efficiently we use our resources, if there are more users competing for more stuff, we will eventually run out of goods. However, information is limitless. We can explore, research, study, and learn as much as we wish. With the caveat that 8 hours of reading be balanced by hearty physical exercise, information is one thing we can compete for that uses few resources. Look at theoildrum.com as one example. Vernadskii dreamt of a system he called “noosphere” – a biosphere driven by human intellect, spirituality, knowledge, and understanding. This has a shot…..(but then, what would we DO with the information…?

7. There is anecdotal evidence that the typical american diet high in processed starches and sugar robs us of our baseline serotonin – the zen master of brain neurotransmitters. Lack of serotonin makes us more susceptible to cravings/behavioural changes and throws the reward machinery out of whack. Food we buy/eat is available at stores and restaurants because a)it is profitable b)it is convenient and c)it tastes good. I suspect that future changes in diet towards more vegetables and less processed food might improve our collective addictions/impulsivity. However, this is speculation as the data is sparse.

8. If we can be neurally hijacked, what does it suggest about television, advertising, media, etc? The majority of the neuro-economic sources I used in writing this post were a byproduct of studies funded by neuromarketing research! How does ‘rational utility’ function in a society where we are being expertly marketed to pull our evolutionary triggers to funnel the money upwards??

9. In retrospect, this has not been a post about Peak Oil. From the perspective of perpetual wants in an existing system, Peak Oil may only appear to be a crisis, but it might also be the needed catalyst for change. We, collectively, are in charge, but need to look at the real big picture, with science, hope and community.

10 The propensity for neural habituation is analog, not digital. Each of us has something akin to an habituation potential ‘rating’ on a scale of 1-10 (1 being totally non-addictive and 10 being full-on addict -valuing only the next few minutes in their lives over any future rewards/punishments. ) The higher the cultural composite sum of these ratings (adding up and averaging a population) the harder it will be to access long term positive decisions. Reducing our addictive behaviours (collectively) will make it easier to face the situations likely during an energy descent.

Footer This amazing photography work artistically frames some of the impacts of the ideas in this essay.)

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